Specialised stores, hypermarkets, online shopping… The traditional French toys and games market consists of a vast distribution network, with up to 14 000 referenced product offers for 12.3 million 0-15 year olds. Understanding how the French toys & games market is different to other European countries is essential to your success.

In 2016, the toys & games market turnover reached over 3.4 million Euros, for 226 million products sold – reaching an average price of 15.20€ per product and an average annual spending of 248€ per 0-14 year old.

In terms of value, the key market categories are newborns and preschool, games and puzzles, and outdoor games and sports.

French retail is mainly organised around central purchasing. Specialised games and toy stores represent 42,5% of the market, supermarkets and hypermarkets 32,8%, Internet pure-players 16,9% and other forms 8,9%. There are over 980 specialised games and toy stores, and close to 3.200 hypermarkets and supermarkets.

Retail decision makers pick their selection for the 2019 permanent collection between June and October 2018, and the selection for the end of 2019 between November and 2018 and February 2019, which is why it is so important to efficiently time your entry into the French market.


Infopro’s Preshow Events, renowned and acclaimed by the retail market for its efficacy, are ideally placed based on these ranking periods. Our model, in form of one-on-one meetings that favour networking, offer the optimal working conditions in order to engage in early contacts and to allow for buyers to discover exhibitors’ collections.

Along with our media brand La Revue du Jouet, you can reach your main target groups in the toys & games distribution market.

Our country managers are available for you to optimize your company’s and your brands’ presence via our Preshow events and La Revue du Jouet media brand


Contact us now to find out more on how to conquer the French toys & games market